Our Story
SASANA's mission is to elevate and harmonise your frequency through the power of nature's highest-vibrating fabrics, better for body, better for planet. Born from a founder's personal awakening to the hidden harm of synthetic clothing, we offer unparalleled transparency, authenticity, and transformative energy in every garment. SASANA pieces are consciously hand crafted in London to nurture, heal, and restore your natural rhythm. Welcome to a new dawn in conscious living.
SASANA was founded by Sarah "Sass" Baily, a certified spiritual life coach and second-time fashion entrepreneur with over 10 years in the industry. After experiencing firsthand the physical toll of synthetic fabrics during a challenging life transition, Sarah felt compelled to expose the hidden harm that fashion giants keep from consumers. Her previous brand, Sarah Baily, graced the floors of Selfridges and Topshop, with pieces worn by Rita Ora and Leomie Anderson - but this time, her mission runs deeper than fashion.
SASANA harnesses the power of high-frequency fabrics like GOTS-certified & OEKO-TEX cotton, linen, and Ramie to elevate wellbeing and restore natural balance. These plant materials vibrate at frequencies that align with the body's natural rhythms, offering a healing energy never talked about before in fashion. Where synthetic fabrics drain energy and disrupt our natural state, SASANA's non toxic garments nurture body, mind, and soul - proven to enhance healing, boost energy, and connect wearers to their authentic truth.


“Everything is energy & fabric, like everything else vibrates at a certain frequency & natural fabrics like organic cotton have a high frequency, making us feel good when we wear it. Choosing to wear natural, organic, high frequency fabrics over synthetic ones helps to raise our vibration."
Sarah Baily
Sasana Founder

Our High Frequency Fashion Philosophy
For your body to thrive, energetic harmony must be restored. Each SASANA garment is designed through the natural law of frequency alignment. High-vibrational fabrics and ancient wisdom—science and nature, together as complementary forces—for clothing that elevates, nurtures, and naturally balances your energy field.
Our fundamental goal is to gently return your body to its optimal vibrational state. We believe there is a precise frequency range through which to achieve this, without overwhelming or disrupting your natural energy: 100+ Hz and above. Fabrics are meticulously selected for their purity and their ability to support your body's healing processes.
In 2003, Dr. Heidi Yellen's groundbreaking research revealed that a healthy human body vibrates at 100+ Hz—the exact same frequency as organic cotton. When fabrics vibrate lower than your body's natural rhythm, they create energetic strain. Synthetic materials vibrate at just 15 Hz, the same frequency as a diseased person, while our curated natural fabrics—organic cotton, linen at 5000 Hz, hemp, and Ramie—align with optimal wellness.
SASANA garments are entirely safe for sensitive skin, during pregnancy, and for those seeking to elevate their daily energy without compromising comfort or style.